a.p.i.infoticlesin:shopinteractionIN:SHOP is the first example application to investigate and analyze the possibilities to integrate the blue-c technology in built architecture. Today, multimedia elements such as large projection walls and information terminals form an integral aspect of the architecture of modern shops. IN:SHOP takes this trend one step further by integrating the latest information and communication technology, including spatially immersive displays and telepresence. As opposed to current one-way communication media, interaction and remote collaboration form an integral part of the concept.
We designed IN:SHOP with a focus on the user experience and the architectural design of a virtual space and the possible integration into real shopping locations. With IN:SHOP, we demonstrate a shop-in-the-shop concept with geographically disparate customers and sales clerks who interact with 3D representations of real objects in real-time. IN:SHOP is designed to bring distant physical shops together in a virtual space, providing a strong sense of corporate identity that goes beyond unified appearance and architecture. We implemented the concept for an haute couture fashion shop and a car seller.
[Silke Lang]
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| car shop | fashion shop |
fashion shop |
